a welcoming clothing showroom

Our work

New essentials.
Her own choice.

At Shine’s New York City showroom, women referred by community partners choose brand-new essentials for themselves and their families—at no cost.

A personal experience.
From the first welcome.

Time to choose. Someone to listen. A welcoming space where each woman can consider what she and her family need.

  1. Connect

    A trusted community partner refers a woman to Shine.

  2. Schedule

    Shine coordinates a personal shopping appointment at the showroom.

  3. Shop

    With a personal shopper alongside her, she chooses the clothing and essentials that best meet her needs.

  4. Move forward

    She leaves with practical support, personal choice and the care of a community.

Two people sitting together at a table in conversation

Already working with a case manager or advocate? Ask them about a referral. If you are not connected with a partner organization, contact Shine to discuss the next step.

Learn about getting support

Everyday things.
Meaningful relief.

Everything is brand-new. Each woman chooses what is useful for her and her family.

new shirts, trousers and knitwear on a clothing rail

Clothing & footwear

New clothing, shoes, coats and accessories, chosen for her needs.

unlabelled personal-care essentials on a charcoal surface

Personal care

Everyday personal-care products that help meet immediate needs.

children’s clothing, shoes, a backpack and notebooks

For children

Clothing, shoes, school supplies and infant necessities for her family.

folded linens and unlabelled personal-care products

For home

Bedding, towels and other household essentials to bring home.

New essentials.
Generously given.

Brands that have contributed new items to Shine’s showroom.

Become a brand partner

Her needs.
Her choices.

A coat that fits. Clothes for her children. Bedding to bring home. At Shine, each woman chooses what is useful to her, with a personal shopper alongside her.

Brand partners contribute new goods. Financial gifts help sustain the showroom and the individual attention that turns those goods into a personal experience.

“You made my kids and myself so happy. They loved everything they got.”
A Shine client · Anonymous
What we’re working toward

Our priorities are expanding showroom access, strengthening referrals and maintaining essential inventory. Future plans may include financial education, workshops, peer gatherings and connections to professional resources. These programs are still in development and depend on participant feedback, qualified partners and sustainable funding.

Shine community members together during the Sderot activity

Beyond our walls

Care in action.

Our day-to-day work centers on the New York City showroom. At times of extraordinary hardship, donors, volunteers and trusted partners have also helped Shine share essentials with communities farther afield.

Explore our activities

Partner on a humanitarian response.

Contact Shine about possible support through trusted partners, when resources allow.

Ask about a relief partnership

Take the next step

Make a personal
welcome possible.

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